Adidas X Gucci Gazelle Bubble Gum

Streetwear collection

For the launch of the collection, Michele has envisioned a campaign that takes inspiration directly from an archival 1979 Adidas catalog. Some pieces from the collection include a jumpsuit that features the Trefoil motif. It has a white GG Trefoil jacquard, a Gucci Trefoil metal button, the 3-stripes and Gucci Web applique, a pointy collar section, four flap pockets, a detachable and adjustable Web belt, and a button closure. The collar and belt section as well as the side of the jumpsuit display the green and red strips of Gucci while the tag shows the Adidas logo with the imprint of Gucci below the image.



A mini duffle bag features the ‘Gucci Adidas and Trefoil print, where the Web juxtaposes with the three white stripes and the GG monogram combines with the trefoil. Michele says he pulled his inspiration from the memories of the ’80s and ’90s, mixing the motifs of Gucci in those eras with the history of Adidas resulting to pave a way for a series of hybrid looks as seen in the duffle bag.



Other pieces also include a bomber jacket with a ‘Gucci Adidas’ and Trefoil rubberized print. The yellow and purple design is made of polyester with interlocking G and Trefoil diagonal stripe print, a fixed hood with drawstring, Web detail, side zip pockets, a drawstring at the hem, and a zip closure. The combinations of rich and zesty colors and materials that go with velvet, snake print, and GG monogram variations seal the collaborations between Gucci x Adidas for the series, becoming a collector’s experience to treasure.