Gucci Black/White Leather X Adidas Round Crossbody Bag

Adidas x Gucci is a collaboration between the two brands that combines their codes. The collection was launched with a campaign inspired by a 1979 Adidas catalog. The campaign featured people stretching, running, and dancing to a soundtrack of pensive phrases.

Photography and art direction

• The campaign photography was taken by Carlijn Jacobs.
• The art direction was handled by Christopher Simmonds.

Music

• The campaign music featured a remaster of Taana Gardner's "Heartbeat (Club Version)".

Campaign visuals

• The campaign visuals featured energetic people stretching, running, or dancing in place.
• The soundtrack featured pensive phrases that portrayed how Adidas x Gucci sparks infinite interpretations.

Campaign concept

• The campaign concept was to combine the codes of two historic brands.
• The campaign visuals were inspired by an archival 1979 Adidas catalog.